Men’s magazines vary between Loaded or For Him Magazine which include seductive photos of women and topics like drinking and football, and Men’s Health magazine which writes about physical health, psychology, and relationship advice making it comparable to women’s lifestyle magazines. The different magazines are similar in the sense that a number of men’s magazines use irony and humor in their articles, so that it doesn’t scare readers off by taking itself too seriously. Irony can draw in readers who may have some insecurities and real questions about the topics without making them uncomfortable. A general problem with men’s magazines can be when they make a complete distinction between men and women, as if no similarities exist, and create broad generalizations. In some cases, these magazines are criticized for promoting the independence of men (like, we don’t need women-type attitudes), or for portraying semi-naked women on the pages. The funny thing, Guantlett points out in this chapter, is that women’s magazines can include all of these things without being criticized. Women’s magazines encourage readers to be independent and not depend on relationships with men, and the readers shamelessly admire photos of attractive, shirtless men.
http://www.menshealth.com/mhguys/matthew_mcconaughey.html
Men’s Health features the advice from its cover guys. Matthew McConaughey was featured on the cover of the March ’08 issue of Men’s Health, and he shares his perspective of what it means to be a man. He is 6 foot, in his late thirties, and unmarried. He talks about working out and hanging out with his guy friends. According to Men’s Health, he has the authority to tell other men what a man should be like: “McConaughey admires men who don’t fear scrutiny over the things that ought to come naturally: wooing beautiful women, partying, surfing, even kicking around with your friends.” This promotes an ideal man as heterosexual, athletic, fun and sociable. McConaughey also suggests that the ideal is to be both physically in-shape and mentally confident and down to earth.
http://www.menshealth.com/mhguys/matthew_mcconaughey.html
Men’s Health features the advice from its cover guys. Matthew McConaughey was featured on the cover of the March ’08 issue of Men’s Health, and he shares his perspective of what it means to be a man. He is 6 foot, in his late thirties, and unmarried. He talks about working out and hanging out with his guy friends. According to Men’s Health, he has the authority to tell other men what a man should be like: “McConaughey admires men who don’t fear scrutiny over the things that ought to come naturally: wooing beautiful women, partying, surfing, even kicking around with your friends.” This promotes an ideal man as heterosexual, athletic, fun and sociable. McConaughey also suggests that the ideal is to be both physically in-shape and mentally confident and down to earth.
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